6/2/2023 0 Comments Rubaba matin dowlaAs the director of the marketing division, her job involves creating and nurturing brands as they pass through the different stages of the brand life-cycle, constantly interacting with current customers, knowing the customers inside out and employing creative methods to segment the market based on individual needs. “Knowing that you are managing a brand that has the highest brand equity in Bangladesh is a source of great satisfaction,” says Rubaba Dowla. one of the leading ladies in the marketing scene of our country. Both of these phenomena are personified by Rubaba Dowla Matin, Director, Marketing Division, Grameenphone Ltd. Secondly, because of the fierce competition in certain industries, companies are realizing the need to be centered on their customers, rather than their products, and to cater to the varied demands of their customers through a greater focus on marketing activities. Firstly, more and more women are shattering the proverbial glass ceilings all over the country to secure coveted positions in their companies. In the increasingly vibrant corporate culture of Bangladesh, two recent trends have revolutionized the entire landscape. Rubaba Dowla shares her views with Star Campus
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